Liberty Secure Storage was bleeding money. More than half their units sat empty.
They didn't hire a marketing agency. They didn't drop prices. They didn't run Facebook ads.
They Automated 3 Things with Landlord Storage Software:
1. Professional Website That Converts
They set up a Landlord website to capture leads instead of looking like every other boring self-storage site. The result? A website that actually converts visitors into renters.
2. 24/7 Call Answering
They received 24/7 call answering from the Landlord team. When leads and tenants called, we picked up the phone within 8.4 seconds. No more missed opportunities because of unanswered calls.
3. Smart Revenue Optimization
Added our suggested cleaning deposit and asked the Landlord team to help auction off 5 units from delinquent tenants in 3 months. These simple changes added significant revenue without dropping prices.
The Result:
- 26.7% occupancy increase
- Record-breaking year of revenue
The Lesson
Storage facilities underperform because they think automation is optional.
Not having full automation in 2025 is like not having a website in 2015.
Key Takeaways
- You don't need expensive marketing agencies. The right automation tools can deliver better results at a fraction of the cost.
- Answer your phone or lose customers. 8.4-second response times turn inquiries into renters.
- Small optimizations add up. Cleaning deposits and proper delinquency management create significant revenue without new renters.
- Automation isn't optional anymore. It's the difference between struggling and thriving.